Hello,
I am Isabel.
As an independent Art Director, Brand Designer & Visual Storyteller, I specialize in creating brand identities through art and design. With a keen eye for detail, my work is known for its thoughtfulness and natural aesthetic.
Driven by curiosity about the world, I tell visual stories of people and brands through a gentle design approach and a natural style of photography. My creative work is a representation of my approach on life. I believe in conscious, sustainable living and connecting with others through creativity.
Get to know me a little better
Bio
After graduating from the HfG with a BA in Communication Design, I continued to acquire experience and developed my love for Designing for Sustainability at the University of Arts in London and learned how to create for cyclical and natural systems .
Previously, I worked as a Brand Designer & Strategist at one of the best known soccer clubs in the world, FC Bayern München. Being a driving force in the team tasked to turn a football club into a contemporary brand that stands for much more than just a sport.
Selected Clients
WWF, FC Bayern München, Adidas, Audi, SOS-Kinderdörfer weltweit, Pumperlgsund, Fissler, Elle Magazine
Services
Art Direction
Creative Direction
Brand Identity
Brand Strategy
Design Thinking
Logo Design
Packaging
Web Design